Quibi content can continue to live on despite the failure of the platform

The Quibi short video service may be gone, but it looks like some Quibi content could be saved. The company is said to be on the verge of concluding an agreement with Roku for the acquisition of its content catalog ...

The context

Quibi launched in April of last year as a mobile-only short video platform. The platform offered videos of up to 10 minutes of some big names. Indeed, they were very short TV episodes designed to be watched while people were commuting or during brief breaks in their day.

Of course, the timing couldn't have been worse, launching a commuter-friendly service just as the coronavirus crisis hit and millions of people stopped commuting.

Huge promotional expenses resulted in decent downloads on launch day, but Quibi was forced to sacrifice its mobile-only USP a month later. It has AirPlay integration for viewing on TV, and later an Apple TV app.

None of that helped, and after failing to sell the company - with Apple among those not interested - the service shut down in October of last year, just six months after launch.

Quibi content on Roku

le Wall Street newspaper reports on the potential deal.

Quibi is in advanced talks to sell its content catalog to Roku Inc., ROKU -1,98% according to people familiar with the matter, as the abbreviated streaming service shuts down after a failure […]

Under terms the companies discussed, Roku would acquire the rights to Quibi's library, people familiar with the matter said. The financial terms of the proposed deal could not be learned. The talks could still collapse.

Roku's interest is in acquiring content for the Roku Channel.

Making these shows exclusively available on Roku Channel, a free app featuring movies and shows launched by Roku in 2017, would likely boost the appeal of an app that traditionally allows users to stream content available elsewhere.

Even if the deal goes through, however, there appears to be some uncertainty over the rights to show the content.

Quibi has entered into agreements with producers that allow Quibi to exhibit their programs on its service for seven years. Some of the contracts suggest the content cannot be served on other platforms, some people familiar with the terms of the deal said. A person familiar with Roku's point of view said the terms of the contract would not prevent the company from posting content on its service.


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